Helsinki, Finland
Apartment in Helsinki
Beat market RevPAR with +260% in 6 months.
From almost empty offseason months to a fully booked
In the case of this apartment, the big success was a significant increase in the occupancy rate in the quiet months and in the off months, while the nightly rates increased. The key here was the new booking channels and a significant increase in channel-specific visibility.
Listing ADR was doubled in one month
Dynamic pricing, group travel pricing and increasing the average group size were key to raising average apartment prices in the short term. Pricing was made aggressive, especially during peak demand when groups' willingness to pay is at its highest.
